Effective Date: Aug 12, 2025
Autfitter Inc
600 N Broad Street
Suite 5 #4074
Middletown, DE 19709
United States
Autfitter Inc. (“Autfitter”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information with transparency and compliance. This Privacy Policy explains what data we collect, how we use it, your rights, and the safeguards we have in place when you use our mobile application and website (collectively, the “Services”).
By using our Services, you agree to the terms of this Privacy Policy and our Terms & Conditions
Types of Personal Data We Collect
We may collect the following categories of personal data when you use our Services:
We may also collect non-personally identifiable data that does not directly identify you. This anonymous data may be used to train AI models to improve and deliver Services inside the app.
Account Information — name, email address, password, and profile details.
Wardrobe & App Content — images, descriptions, and metadata of items you add, outfit plans, preferences, stylist collaboration notes.
Usage Information — how you use the app, app interactions, features accessed, time spent.
Device Information — device type, operating system, app version, unique device identifiers.
Location Information — if you enable location services (e.g., for weather-based outfit suggestions).
Communication Data — messages or feedback sent to our support team.
Payment Information — if you make purchases through the app (processed securely via third-party providers).
How We Collect Your Data
We collect personal data in the following ways:
When you provide it directly (e.g., signing up, uploading wardrobe items, contacting support).
Automatically through your device when you use the Services.
From third-party services, if you connect them to your account.
How We Use Your Data
We use your personal data to:
Provide, maintain, and improve our Services.
Create and manage your account.
Recommend outfits and wardrobe optimization.
Enable collaboration with stylists or shared accounts.
Process transactions and send purchase confirmations.
Communicate with you regarding updates, support, and offers.
Detect and prevent fraud or misuse of the Services.
Comply with legal obligations.
Legal Bases for Processing
We only use your personal data when we have a valid reason. These reasons include:
To provide the service you signed up for (Performance of a contract) — e.g., creating your account, saving your wardrobe data, sending requested notifications.
When you give us permission (Consent) — e.g., for marketing emails. You can withdraw this at any time.
When we have a legitimate interest — e.g., improving our app, preventing fraud, maintaining security.
When we have a legal obligation
Data Sharing
We may share your data with:
Service Providers — including hosting providers, payment processors, and analytics services.
Analytics & Tracking Services — including Google Analytics, Firebase, Mixpanel, Amplitude, and similar services that help us understand usage trends.
Business Partners — if you use features requiring third-party integrations.
Legal & Compliance — if required by law, regulation, or legal process.
In case of business transfer — if we are involved in a merger, acquisition, or asset sale.
We use the following third-party SDKs and services:
We do not sell your personal data to third parties.
Google Analytics — analytics and usage insights.
Firebase — app functionality and push notifications.
Stripe, Google Play, App Store — payment processing.
Amazon AWS — secure data hosting.
Data Retention
We retain personal data only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law. Anonymous, aggregated data may be retained indefinitely.
Security Measures
We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
Children’s Privacy
Our Services are not directed to individuals under the age of 13. Minors may only use the Services with verified parental consent. If we learn that we have collected personal data from a minor without such consent, we will delete it promptly.
International Data Transfers
Your data may be transferred to, and stored on, servers located outside of your country. By using our Services, you consent to such transfers, provided that adequate safeguards are in place.
Your Rights
Depending on your location, you may have the right to:
To exercise these rights, contact us at yours@autfitter.com.
Access and receive a copy of your personal data.
Request correction or deletion of your data.
Object to or restrict certain types of processing.
Withdraw consent where processing is based on consent.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. It is your responsibility to review this page periodically for changes. Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Autfitter Inc
Email: yours@autfitter.com